Annual Report 2023

News live from Unterföhring

Since January 1, 2023, ProSiebenSat.1 has been independently producing all news content for the SAT.1, ProSieben and Kabel Eins stations and all its digital platforms in Germany – since June under the “:newstime” umbrella brand. The Company has set up a newsroom of around 60 people for this purpose. Alongside the central editorial office with newsroom in Unterföhring, this also includes a Berlin-based political editorial office in Berlin in the immediate vicinity of the Bundestag and Chancellery, as well as a separate correspondent office in Washington. With the newly created in-house newsroom, ProSiebenSat.1 is strengthening the Group’s journalistic know-how and information expertise in the long-term. As of October, “SAT.1 :newstime” has also been extended by 10 minutes.

Thousands of hours of programming made in Hollywood!

The Entertainment segment of ProSiebenSat.1 Media SE becomes NBC Universal’s main media partner in Germany: The extensive, exclusive content deal ensures the Group’s platforms access to the US media group’s current and future blockbusters, as well as full access to NBCU’s library with its wide range of movies, series and family entertainment content. The Entertainment segment is also renewing its partnership with Sony Pictures, signing an extensive rights deal granting access to current movies, new series and the Sony Pictures Library. The agreement covers broadcasting rights for free and pay TV stations in Germany and Austria. Both deals additionally include digital media rights for the streaming platform Joyn, thus completing the Group’s broad Entertainment offering across all platforms.

Flourishing audio business

ProSiebenSat.1 Group’s podcast business (Seven.One Audio) is Germany’s leading podcast marketer, with almost 25 of the country’s top 50 podcasts in its portfolio, according to Arbeitsgemeinschaft Media-Analyse e.V. (agma). In spring 2023, the audio unit joins forces with Podigee to create the largest marketable audio network in the German-speaking region. The partnership with Seven.One Audio enables podcasts with a small or medium reach to better monetize their content. Seven.One Audio offers listeners a broad range of podcasts across diverse genres. We also get the “Hear & Now” podcast festival off the ground in Cologne. In September 2023, Seven.One Audio, MMP and Seven.One Starwatch welcome 16 popular podcasts to the stage in front of an audience of 5,000.

ParshipMeet Group reorganizes business under new management structure

ParshipMeet Group (PMG), one of the leading international online dating providers, reorganizes its business under a new management structure to direct the company’s focus toward future growth. Marc Schachtel is now the sole CEO, while Henning Rönneberg remains CFO and has taken on the additional role of COO. The aim of the new structure is to ensure even greater complementarity between the Group’s brands with regard to their products, target groups, user intentions and regions. The company’s approach centers on stronger integration and improved efficiency. At the same time, PMG continues to passionately pursue its objective of helping more people find new friendships and relationships.

ProSiebenSat.1 shows highlights of the Special Olympics World Games 2023

The Special Olympics World Games, the world’s largest inclusive sports event, is held in Berlin from June 17 to 25, 2023. Athletes with intellectual and multiple disabilities compete in 26 different sports. ProSiebenSat.1 is a partner in a media alliance that reports on the event and shows the highlights of the Special Olympics 2023 on its stations. The broadcasters support the inclusive sporting event as part of their #OneTomorrow sustainability initiative. The media alliance – made up of ProSiebenSat.1, ARD, ZDF, RTL, Bild, DAZN, Deutsche Telekom, Meta, Prime Video, Sky and Sport1 – receives the Horizont Sportbusiness Awards as “Medium of the Year” for outstanding achievements in the sports industry.

ProSiebenSat.1 aligns organization with growth strategy

ProSiebenSat.1 realigns its organization and processes, bringing them into step with its focus on the Entertainment segment and expansion of the digital business. In the future, the focus will be even more clearly on the streaming platform Joyn. Implementing more efficient structures and tighter cost management is crucial to the success of our digital transformation.

Seven.One Entertainment Group and Vodafone expand partnership

Seven.One Entertainment Group and Vodafone Deutschland continue their long-standing partnership. Under a new distribution agreement, the Entertainment segment’s content will be available on Vodafone’s GigaTV platform for an extended period. In addition to the free linear TV channels, the agreement includes distribution of the pay TV channels SAT.1 emotions, ProSieben FUN and Kabel Eins CLASSICS. Customers can also access extended on-demand content for up to 30 days after the TV broadcast. The agreement enables Seven.One Entertainment Group to offer and market its content to an even broader customer base.

ProSiebenSat.1 receives Gold PRIDE Champion Seal

As early as 2014, ProSiebenSat.1 Media SE signed the Diversity Charter, reinforcing its commitment to an inclusive work culture. To maintain our reputation as a modern employer, we believe that an open and inclusive working environment is essential when it comes to sexual orientation and gender identity. The UHLALA Group recognizes our commitment to inclusion and diversity, awarding us the Gold PRIDE Champion seal with a score of 85.11% out of a possible 100%. The PRIDE Champion audit covers the areas of organizational structure, human resources, communication & visibility as well as legal framework & regulations.

Seven.One Media launches Campaign Localizer for regionalized Addressable TV campaigns

Seven.One Media, ProSiebenSat.1’s advertising slot marketer, launches Campaign Localizer – an advertising tool that automatically airs regionalized advertising on TV. The tool makes it possible to show geo-targeted advertising campaigns on Seven.One Entertainment Group’s channels and on Joyn based on region. Seven.One Media developed the tool in cooperation with the retail marketing agency Moccamedia. Campaign Localizer generates thousands of individualized Addressable TV images and adapts them on a geo-targeted basis. Demand for regionalized campaigns is particularly high among customers with large dealer networks. The tool simplifies the deployment of regional TV campaigns, allowing dealers to show images or messages on screen that are tailored to specific regions.

Award-winning: Four TV awards for ProSieben

Every year, the German Television Awards honor the outstanding TV and streaming content and individual achievements of the previous year. In 2023, SAT.1 – one of award’s founders – and Joyn broadcast the gala event live from Cologne. ProSiebenSat.1 celebrates four special awards: “TV total” with Sebastian Pufpaff is awarded in the category “Best Comedy/Late Night”. Thilo Mischke’s documentary “ProSieben THEMA. Verlassen und vergessen? Afghanistan im Griff der Taliban” (Abandoned and Forgotten? Afghanistan in the Grip of the Taliban) receives the “Best Documentary/Reportage” prize. Jakob Lundt picks up the German Television Award in the “Best Writing Entertainment” category for “Wer stiehlt mir die Show?” (Stealing the Show). And Angel Garcia is awarded in the “Best Set Entertainment” category for his fabulous dance costumes for “The Masked Singer”. Production company Kleine Brüder wins the new talent award for the Joyn original “INTIMATE”, which they co-produced with Pyjama Pictures.

Realignment of Seven.One Entertainment Group

As part of its transformation, ProSiebenSat.1 reorganizes its management team and responsibilities for the Seven.One Entertainment Group stations and platforms, effective November 1, 2023. In addition to his role as Group CEO, Bert Habets takes over as Seven.One Entertainment Group’s CEO, supported by Henrik Pabst as Chief Content Officer and Stefan Endriß as Chief Financial Officer. Marc Rasmus, Felix von Mengden, Hannes Hiller, Ellen Koch and Thomas Münzner take on new roles in the Content Management Team. In order to further integrate Joyn as a platform into the Entertainment business, Katharina Frömsdorf assumes responsibility for all digital platforms as Chief Platforms & Growth Officer in addition to her role as CEO of Joyn.

Seven.One Entertainment Group brings the world’s best basketball players to free TV

Seven.One Entertainment Group secures the broadcast rights for the North American NBA (National Basketball Association). Starting with the 2023/24 season, ProSieben and ProSieben MAXX will show 50 NBA games from the regular season, playoffs and finals live and exclusively on German free TV, as well as on ran.de and the streaming platform Joyn. Thanks to the extensive reach of the company’s channels, this deal brings the world’s best basketball league to a wider audience. Last year, Seven.One Entertainment Group already secured the rights to the National Hockey League (NHL).

“Let’s save the planet”: ProSieben holds 15^th Green Seven Week

ProSieben holds its 15^th Green Seven Week under the banner “Let’s save the planet”. Centerpiece of the week is the Green Seven Report: “How Nature can protect us from Climate Change”. The report focuses on four climate heroes, whose ideas offer hope for the future. In addition, ProSieben’s magazine shows “taff” and “Galileo” present easy-to-implement and ingenious ideas for protecting or improving the climate.

Joko & Klaas change lives with their #treasurehunt

Joko & Klaas turn their 15 minutes of free airtime into a whole week of surprises, hiding a suitcase containing one million euros somewhere in Germany. In “Joko & Klaas LIVE: Die Schatzsuche” (Joko & Klaas LIVE: Treasure Hunt), the presenters, together with CosmosDirekt, plunge all of Germany into millionaire fever, revealing a new clue to the treasure’s location every day during their prime time slot. The #Schatzsuche (#treasurehunt) changes and saves lives. The twist is revealed three days after launch. Together with bone marrow donor center DKMS, the two call for 10,000 new stem cell donor registrations to reveal the code for the million-euro suitcase.

A new record, a new millionaire: The #Schatzsuche (#treasurehunt) sets a new record for DKMS, with more than 38,000 registrations in just 72 hours, and the code for the combination lock is revealed to all treasure hunters. Tobias, a 33-year-old scaffolder from Saxony, opens the suitcase and becomes a millionaire live on ProSieben.

Food sector investments on trend

In 2023, ProSiebenSat.1’s investment companies SevenAccelerator and SevenVentures increase their investments in food industry start-ups and deepen their expertise in this area. Changes in consumer demand mean that sustainable businesses are becoming more important – as reflected in this year’s investment portfolio, with successful deals signed with KoRo, Matsmart-Motatos, nucao and TiNDLE Foods. This cooperation gives young companies the opportunity to present themselves on ProSiebenSat.1’s various high-reaching TV and digital channels, and thus raise their profile.

ProSiebenSat.1 increases investments in local content

ProSiebenSat.1 Group will focus even more on exclusive local content and increase its programming expenses by around EUR 80 million in the coming year in order to strengthen the market share in linear TV and the growth of Joyn. In addition to the expansion of Joyn’s content offering, the Group is also increasing the attractiveness of its TV station portfolio with this step – especially in prime time of SAT.1 and ProSieben. The decision consistently builds on the successes of recent months, in which many of the local programs of the ProSiebenSat.1 Group on TV and especially on the streaming platform Joyn have achieved above-average coverage.